Healthcare Marketing That Fills the Waiting Room.

Acquisition, conversion, and retention. Connected by design.

How we work

Healthcare growth needs high-intent acquisition, conversion infrastructure, and patient retention working as one connected system. We build all three.

House of Karma combines high-intent paid acquisition, conversion infrastructure, and retention automation. Studio Escrow powers the CRM and analytics layer, with compliance scoped to each organization.

One funnel.
Every stage.

High-intent medical PPC & search ads
Local SEO & Google Business Profile
Automated patient nurturing & follow-up
EHR-integrated lead & call tracking
E-E-A-T content & authority building
Multi-location practice architecture
service capability

High-intent patient acquisition

Trust starts with the right patient.
1

Target patients actively seeking specialized care with high-intent Google Search campaigns, HIPAA-conscious ad creative, and Google Verified Partner compliance. We capture demand the moment a patient decides to look for a provider.

Negative-keyword discipline and search-term audits keep spend off job seekers, free queries, and irrelevant traffic — so every dollar reaches a patient with commercial intent.

1.1

High-intent medical PPC & search ad strategy

1.2

Negative keyword & ad-spend waste elimination

1.3

HIPAA-compliant, high-converting landing pages

1.4

Call & form lead capture routing

1.5

Multi-location budget & bid strategy

Specialist capabilities · reference imagery
Acquisition strategy
Service capability · illustrative reference portrait
Campaign operations
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service capability

Conversion infrastructure

Built around your patient journey.
2

Every ad click lands on a fast, mobile-optimized page with a HIPAA-compliant lead form, physician video, and instant call routing. We wire conversion events directly into your EHR so a booked appointment is the measurable outcome — not a form submit.

Call tracking, lead routing, and intake handoff are connected end-to-end so no inquiry falls through the cracks and your front desk stops re-entering data.

2.1

Conversion-optimized landing pages

2.2

HIPAA-compliant lead forms & BAAs

2.3

Call tracking & cookieless attribution

2.4

EHR-integrated lead routing

2.5

Appointment booking automation

Specialist capabilities · reference imagery
Conversion engineering
Service capability · illustrative reference portrait
Marketing operations
Service capability · illustrative reference portrait
service capability

Local & organic authority

Visibility where patients search.
3

Dominate the local map pack for the procedure and specialty terms patients actually search. We optimize Google Business Profiles, clean up citations, and publish E-E-A-T content that satisfies Google's Your Money Your Life standards.

Organic authority compounds month over month, lowering your blended acquisition cost while paid captures immediate demand.

3.1

Google Business Profile optimization

3.2

Local map pack & citation dominance

3.3

E-E-A-T medical content publishing

3.4

Healthcare directory & backlink authority

Specialist capabilities · reference imagery
Local SEO
Service capability · illustrative reference portrait
Content authority
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service capability

Retention & automation

Care doesn't end at booking.
4

Reduce no-shows and grow lifetime value with automated reminders, post-visit follow-ups, and reputation workflows that respect patient privacy and communication preferences.

Referral and reactivation sequences keep your panel engaged — routed through HIPAA-appropriate channels, never through consumer tools that leak PHI.

4.1

Automated appointment reminders

4.2

Post-visit follow-up sequences

4.3

Reputation & review management

4.4

Referral & reactivation workflows

Specialist capabilities · reference imagery
Lifecycle marketing
Service capability · illustrative reference portrait
Automation engineering
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service capability

Reporting & ROI

Clarity long after launch.
5

Know your true cost per booked consultation — by channel, by location, by service line. Executive dashboards connect ad spend to EHR-confirmed appointments so ROI is verifiable, not estimated.

We optimize continuously against the metrics that matter to your practice, not vanity impressions.

5.1

Executive growth dashboards

5.2

CAC & ROAS by service line

5.3

Closed-loop channel attribution

5.4

Monthly reporting & optimization

Specialist capabilities · reference imagery
Analytics & reporting
Service capability · illustrative reference portrait
Growth strategy
Service capability · illustrative reference portrait

Build a growth engine. Not just a campaign.

House of Karma connects patient acquisition, conversion, and the HIPAA-compliant infrastructure that scales them.

Let’s build together
Specialist healthcare services

From discovery
to lasting trust.

Explore dedicated strategy, design, and content capabilities for healthcare organizations.

Explore House of Karma

Good things.
Connected.

Strategy, creativity, and systems.
Find your next move.