Healthcare Paid Media + SEO. One Engine. Zero Wasted Spend.

Paid, organic, and tracked. Connected by design.

How we work

Healthcare growth needs compliant paid media, organic SEO, and privacy-conscious tracking working as one connected system. We build all three.

House of Karma combines high-intent Google & Meta ads, organic local SEO, and cookieless conversion attribution. Studio Escrow powers the analytics layer, with compliance scoped to each practice and platform.

One budget.
Every channel.

High-intent Google & Meta ads
Local SEO & map pack dominance
Cookieless, privacy-conscious tracking
HIPAA-compliant conversion attribution
Landing page & CRO optimization
Cross-channel ROI & reporting
service capability

High-intent paid media

Spend where intent is highest.
1

Run Google Search and Meta campaigns targeting patients actively seeking specialized care — with HIPAA-conscious ad creative, Google Verified Partner compliance, and strict privacy protection.

Negative-keyword discipline keeps spend off job seekers and free queries so every dollar reaches a patient with commercial intent.

1.1

Google Search & Meta ad strategy

1.2

HIPAA-conscious ad creative & compliance

1.3

Negative keyword & waste elimination

1.4

Bid, budget & audience optimization

1.5

Multi-location campaign architecture

Specialist capabilities · reference imagery
Paid media strategy
Service capability · illustrative reference portrait
Campaign operations
Service capability · illustrative reference portrait
service capability

Organic & local SEO

Compounding visibility, lower cost.
2

Dominate the local map pack and organic results for procedure and specialty terms, lowering your blended acquisition cost while paid captures immediate demand.

Google Business Profile, citations, and E-E-A-T content compound month over month into durable, lower-cost visibility.

2.1

Google Business Profile & map pack

2.2

Local citation & NAP management

2.3

E-E-A-T medical content publishing

2.4

Organic keyword authority building

Specialist capabilities · reference imagery
Organic SEO
Service capability · illustrative reference portrait
Local visibility
Service capability · illustrative reference portrait
service capability

Privacy-conscious tracking

Measured without exposure.
3

Cookieless attribution and zero-PHI tracking setups so you measure what converts without routing patient data through ad platforms that can't protect it.

Conversion events, call tracking, and lead routing are configured for compliance first, then optimization.

3.1

Cookieless & zero-PHI attribution

3.2

Compliant conversion event tracking

3.3

Call tracking & lead routing

3.4

Privacy review & policy alignment

Specialist capabilities · reference imagery
Tracking engineering
Service capability · illustrative reference portrait
Compliance attribution
Service capability · illustrative reference portrait
service capability

Landing & CRO optimization

Every click, maximized.
4

Fast, mobile-optimized landing pages with HIPAA-compliant forms, physician video, and instant call routing — then continuously A/B tested to lift conversion rate per channel.

We optimize against booked appointments, not form submits, so CRO moves the metric that pays.

4.1

Conversion-optimized landing pages

4.2

A/B & multivariate testing

4.3

Form & call-to-action refinement

4.4

Channel-specific page personalization

Specialist capabilities · reference imagery
CRO & landing pages
Service capability · illustrative reference portrait
Conversion design
Service capability · illustrative reference portrait
service capability

Cross-channel ROI & reporting

Every dollar, accounted for.
5

Executive dashboards connect ad spend, organic traffic, and EHR-confirmed bookings so you see true cost per acquired patient by channel, location, and service line.

Monthly reporting and optimization against the metrics that matter — never vanity impressions.

5.1

Cross-channel ROI dashboards

5.2

CAC & ROAS by channel & service

5.3

EHR-confirmed booking attribution

5.4

Monthly reporting & optimization

Specialist capabilities · reference imagery
Analytics & reporting
Service capability · illustrative reference portrait
Growth strategy
Service capability · illustrative reference portrait

Scale acquisition that's measured. Not just spent.

House of Karma connects compliant paid media, organic SEO, and the privacy-conscious tracking that proves it works.

Let’s build together
Specialist healthcare services

From discovery
to lasting trust.

Explore dedicated strategy, design, and content capabilities for healthcare organizations.

Explore House of Karma

Good things.
Connected.

Strategy, creativity, and systems.
Find your next move.